Enhancing Service Discoverability

Unadat, while offering a range of financial wellness tools, presents challenges in helping users quickly discover and engage with its key services. The current landing page does not effectively highlight core features or guide users to relevant resources, making it difficult for individuals and families to access personalized financial solutions and take meaningful steps toward debt-free living.

Task: Improve service visibility and user discoverability through a redesigned landing page. 

Since Unadat is an existing product with established workflows, I conducted usability testing rather than traditional interviews or surveys to evaluate how effectively the current landing page supports service visibility and guides users toward key actions. 

I recruited 2 beta testers to complete three key tasks and used a think-aloud protocol to understand their expectations, decisions, and confusion while navigating. I recorded their screens and measured task completion time, success rate, hesitations, backtracking, and verbalized uncertainty. The main three insights gathered were that:

• I learned that exploring multiple layouts improves clarity. By designing several wireframes, I was able to compare different ways of presenting services, highlighting which layouts made key features most visible and intuitive for users.

• I also learned that visual hierarchy guides attention. After testing different visual arrangements, I gained a better understanding of why it's important to emphasize core services first to ensure users understand what Unadat offers at a glance.