SecretSanta is an app that simplifies anonymous gift exchanges among friends. It handles everything from drawing names to managing wish lists, with features like random matching, private wish list sharing, and deadline reminders, making the process easy and fun.
Team
Solo
Role
UX Researcher, UX Designer
Tools
Figma/Figjam, Google Forms
Timeline
December 2024 - December 2024
Challenge: Organizing Secret Santa can be tricky with issues like name drawing, anonymity, wish lists, and deadlines. Email threads and group chats often cause confusion. A simple, centralized platform is needed to manage everything while keeping the fun intact.
Task: To create SecretSanta, an intuitive app that simplifies the entire Secret Santa process by automating name drawing, sharing wish lists privately, and setting deadline allowing friends to focus on the joy of giving and receiving gifts.
My competitive analysis revealed the importance of simplicity and core features like name drawing and wishlists, with an opportunity to boost engagement through added social features.
In my research plan, my main research questions are:
How do you organize a Secret Santa exchange with friends or colleagues?
What challenges do you encounter in keeping everything coordinated?
What tools or methods have you used in the past to manage Secret Santa exchanges? How effective were they?
Participants prefer apps with straightforward setups and minimal complexity. They expressed frustration with apps that were difficult to navigate or required too many steps to organize their gift exchange.
They indicated that having a way to easily share gift preferences or product ideas with their Secret Santa partner was a major benefit. This feature helped alleviate the stress of guessing gift preferences.
They wanted a system where they could confidently trust that their matches would remain private and secure throughout the event.
I created two user personas, one for the host and one for the participant. I identified key pain points such as difficulty getting commitments and communicating effectively.
I proposed solutions like a centralized dashboard, automatic name drawing, and customizable gift preferences to improve coordination and event participation.
I prioritized features by impact, grouping them into "must," "should," and "could haves", with top priorities including the event dashboard, name drawing, and wishlist sharing.
My task flow maps a student's journey through the app, from exploring the homepage, to creating or joining a group, then to adding to their wishlist.
My user flow maps user decisions and motivations, showing how they navigate from the homepage through actions like creating groups or viewing wishlists, highlighting key engagement points and pathways.
I aimed to design a simple interface that guides users through key features like adding items, browsing products, and managing groups, while avoiding the clutter often seen in similar apps.
I aimed for a playful, modern logo that captures the gift-giving spirit of secret santa gift exchanges.
The style tile for the SecretSanta app captures the colorful spirit of the holiday season with vibrant colors. It creates a joyful, user-friendly experience that reflects the fun and surprise of Christmas while ensuring consistency throughout the app.
My high-fidelity prototype provided a seamless mobile experience, beginning with a simple homepage that displays any notifications for any of their groups. It then guided users through the basic navigation of group creation and inviting members.
To improve this prototype further, I conducted three user testing sessions, which led me to these main revisions:
Problem: Users felt the design was outdated, citing a dull color scheme that lacked vibrancy and clear visual hierarchy.
Revision: I refreshed the color palette by introducing a bright red as the primary accent color for buttons, giving the design a bold and modern touch. To complement the bright red, I incorporated lighter shades of red, pink, gray, and white for secondary elements and background sections, creating a cohesive and visually engaging interface.
Before
After
Revision 2: Embracing White Space
Problem: Users felt the interface was overly crowded, making it visually overwhelming and difficult to navigate. Although the functionality remained intact, the dense use of rectangles contributed to a cluttered appearance.
Revision: I incorporated more white space between sections, creating a more open and breathable layout. This update enhanced clarity, reduced visual clutter, and aligned the design with modern, user-friendly interface
Before
After
Problem: Users found the hard edges in the previous design uninviting and overly rigid.
Revision: I introduced softer, rounded edges to all shapes, creating a more approachable and modern aesthetic. To improve usability, I simplified and separated the content to different screens, ensuring that only the most relevant information is displayed, resulting in a cleaner and more focused interface.
Before
After
Create A Group + Invite
Draw Names + View Member
Wishlist + Your Profile
Startup
Sign In
Homepage
Groups
Group Page
Create Group
Join Group
Edit Event
Personal Profile
Draw Names
Wishlist
Item Preview
Conclusion: In designing the Secret Santa app, I focused on enhancing the user experience by adding features that allow users to view important notifications, event details, and their group activities. The app now provides a space for users to manage their wishlist items and customize their profiles, offering a more personalized and organized experience. These additions aim to create an intuitive platform where users can easily navigate their holiday plans, stay updated, and enjoy a seamless Secret Santa experience.
Future Improvements: This project was completed during winter break, making it the perfect season to develop this prototype! If I had more time, I would have liked to:
Develop a gift suggestion feature powered by user preferences or interests, streamlining the gift-selection process.
Add more festive colors such as the iconic red and green for Christmas.
Reflection:
By incorporating user feedback, I focused on addressing issues such as visual clutter, outdated aesthetics, and usability concerns, resulting in a more intuitive and enjoyable experience.
The use of bright red and complementary shades played a crucial role in creating a modern, visually engaging look while clearly defining key sections for better navigation.
Additionally, the incorporation of ample white space between elements enhanced the layout’s clarity and balance. By reducing visual clutter and allowing content to breathe, the design now feels more organized and user-friendly, enabling users to focus on what truly matters.
Feel free to reach out for collaborations or just a friendly hello!
✉️vmc54@cornell.edu | 👩🏻💼LinkedIn | 📝Resume